Strategy
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The calm in the chaos: how fractional CMOs can help micro-businesses
Many micro-business owners, especially parent-founders, are feeling the pinch. Customers are cautious. Ads cost more…
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The two-hour weekly marketing routine for e-commerce startups (that actually works)
Marketing advice for small online businesses is often either too vague or painfully complex. Most…
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Avoid KPI overload. A guide for small ecommerce businesses
Drowning in dashboards? You know the moment. You open your analytics dashboard, 37 blinking graphs,…
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Know your numbers: building a smart marketing budget for your micro-business
As a micro-business owner or startup founder, you’re likely wearing multiple hats, including product development,…
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Why marketing isn’t working for independent shops (and what might actually help)
Running a small shop is a juggling act, and when it comes to marketing the…
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The three levers of micro-business marketing: Time, Knowledge, Budget
Running a small business often feels like spinning plates on a windy day. You’re the…